Michelin (MICHELIN) is the world's leading tire company, headquartered in France. In 1891, Michelin manufactured the world's first detachable pneumatic tire. Since then, it has led the world from solid tires to the era of pneumatic tires. I think everyone is very familiar with Michelin car tires. In 2012, Michelin's bicycle tires will officially enter the Chinese market for the first time, impacting the middle and high-end market of bicycle tires.

Michelin has already opened up the bicycle tire market in many countries around the world. Today, at the 120th anniversary of the establishment of Michelin, its bicycle tires will officially enter mainland China and will be fully represented by Guangzhou Jingtian Trading Co., Ltd.

"In fact, Michelin tires are not as expensive as imagined"

In the automobile tire market, Michelin tires are relatively expensive due to their high quality, which can easily leave the impression that “Michelin tires are expensive”. When Michelin bicycle tires enter China, everyone must be very concerned about the price of Michelin tires.

Zheng Zhihao, the sales manager of Michelin’s Asian bicycle tires, said at the product presentation of Guangzhou Jingtian Trading Co., Ltd. that Michelin’s bicycle tires are positioned as mid-to-high-end bicycle tires. The price of tires is higher than that of low-end bicycle tires, and the price is relatively high. Corresponding to the value-for-money quality life and riding feeling. If you count the service life and riding comfort, Michelin's tires are actually not expensive, and even more valuable than some low-end bicycle tires.

With everyone's understanding of the relationship between bicycle product quality and price, in fact, many people can accept mid-to-high-end bicycle products. Michelin will focus on mountain bike tires for the Chinese market. Its mountain bike tires are roughly divided into products of about 100 yuan, 200 to 250 yuan and professional grades above 500 yuan. Urban recreational tires have lower prices.

Michelin will try its best to ensure supply channels

Michelin bicycle tires entered the mainland for the first time, and everyone must also pay close attention to the issue of parallel imports of tires, as well as issues such as tire product series and models.

First of all, with regard to the issue of parallel imports, Michelin’s Asian bicycle tire manager Zheng said that Michelin will strictly control parallel imports. It will try to adjust the prices of OEM factory products and try not to use OEM factories to make new tires to control parallel imports from the source, like Michelin. The PRO 4 series road tires are not produced in OEM factories at all. Michelin will also control distributor channels to protect the interests of consumers and distributors.

Regarding the parallel imports of bicycle tires, Mr. Zheng also reminded the majority of riders: “Bicycle tires have the characteristics of producing and selling products in a targeted manner according to the regional temperature and humidity. Parallel imports often come from different regions, and there are often more problems.” At the same time, he also reminded the general public. Distributors, "Because there are more parallel imports, according to the warranty service terms, the parallel imports may be compensated for more due to after-sales problems."

Today, 29-inch bicycles are popular all over the world. In 2012, major bicycle manufacturers will also launch 29-inch bicycles on the mainland. The global demand for 29-inch bicycle tires is also very tight. According to Mr. Zheng, “Michelin will launch tires of 2.0 or higher for 29-inch tires and large tires of 2.35. As the current demand for 29-inch bicycle tires is in short supply, Michelin plans to launch 2.35 tires in 2013.”